My Perspective as a Marketing Student
My perspective as a Marketing student I am nearing the end of my Degree in Marketing; I have 2 more semesters left! Through my time at San Juan College, I have grown to love and appreciate the marketing world! But more specifically, Content Creation/ Social Media marketing. I’ve gained a true passion that I am excited to use in my future endeavors. I have really enjoyed all the classes I have taken in revolving marketing. I even took some business and accounting classes and then I decided my passion was really just in marketing. These classes are very interactive and personalized. Giving me a head start on my future careers and hopefully being able to find a job and be hired more easily. The teachers in this process have been extremely helpful, and I can tell they really want to see me succeed! I would recommend this program to any who is interested in marketing.
Marketing Evolvement through Social Media
Image shows a typical person scrolling through social media
I have come to learn that Marketing has changed dramatically through social media. It is amazing and astounding how technology has completely taken marketing to new levels. Instead of relying strictly on televisions or radios, businesses can now use digital platforms to connect with their target audiences. New and improved marketing tactics include content creation, social media, email campaigns, online advertising, and SO much more! These effective measures make it possible to reach a wider audience and evaluate their marketing and success in real time. Old marketing tactics were broadcasted to wider audiences. When social media came into play, it changed the game. Now brands can reach smaller and more specific target audiences in different ways. Through different posts that can be internalized differently for different people. Social media has made marketing a more personal experience for all sorts of different audiences. Short form content has made a huge rise in sales in marketing. This is typically through Instagram or TikTok. These are the biggest apps used in society today. Long form content such as YouTube videos used to be very popular, but I believe short form content has made a big statement because of the attention span of specifically the younger demographic but also society as a whole.
Benefits I see through Digital Marketing
- Real life reviews of brands products
- The effortless approach to pitch an idea
- How easy it is to buy a product, directly off an advertisement
Why Am I interested in Marketing?
I love the idea of marketing and always having something new. Through the internet and our ever-changing society there is always something new and different to work on in digital marketing. It combines creativity with technology and problem solving with critical thinking skills. There are so many different approaches I can take with my future degree, the possibilities are many! A big passion I have gained is learning how a business uses customer data through marketing to improve their business. With a good marketing team, a company can go very far! Through my college experience so far I have learned that this is something I am truly passionate about and it is the right path for my future! I think I can truly make a difference in this field!
Possibilities With a Marketing Degree
- Social Media Management
- Digital Advertising
- Content Marketing
- Marketing Analytics
Social Media is the Most Powerful Use of Marketing
Through platforms like Instagram, TikTok, YouTube, LinkedIn, and so many more, social media is easily the most successful tool for more marketing in today’s world. There are very few people in the world that don’t have some sort of social media platform on their phones. This means this is the way to reach people! This is the way to effectively market any brand! These platforms allow businesses to effectively communicate with customers while selling their products with real life people, sharing their experiences with their brand. As a student in this field, I have learned it is so much more than just posting pictures and gaining followers. It requires a lot of planning, understanding your target audience, and creativity that will provide value to your brand. Every new concept and hands-on experience helps prepare me for a future career where I can connect businesses with their audiences in meaningful ways. I’m excited to continue building my skills and seeing where this journey in digital marketing takes me.
Image shows the average phone with all sorts of different social media platforms
The Importance of SEO
Another topic that has really caught my attention is search engine optimization, or SEO. Before taking marketing classes, I didn’t realize how much work goes into helping websites appear near the top of search engine results. SEO involves choosing the right keywords, creating helpful content, improving website performance, and making sure users have a positive experience when they visit a site. Learning about SEO has shown me how important it is to understand what people are searching for and how businesses can meet those needs through quality content.
If you enjoyed reading about my journey as a digital marketing student, be sure to subscribe to the blog to follow my story and those like mine! I’ll be sharing more insights, class experiences, marketing tips, industry trends, and lessons I learn along the way.
